🧵The Sydney Sweeney Effect: Can a Viral Campaign Save American Eagle from Itself? @AEO ( $AEO) just had a wild ride. The stock surged over 15% in a week, not on earnings, but on a massive new campaign with "Euphoria" star @sydney_sweeney. The slogan? "Sydney Sweeney Has Great Jeans". It went viral, sparking a classic meme stock frenzy. But is this just hype, or a real turnaround? Let's break down the hype vs. the reality.