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MR SHIFT 🦁
🎙️ When Shift Happens - I sit down weekly with the most Credible People in Bitcoin & Crypto
This week I'm releasing a 70-minute conversation with @Matt_Hougan, CIO at @BitwiseInvest - the global crypto asset manager with more than $10 billion in client assets and over 40 crypto products, including the world's first and largest crypto index fund.
Matt explains blockchain with PayPal analogies, and the 80/20 portfolio rule that could save you from the “-99% instead of 3–5x” trap. We also cover his DeFi renaissance thesis, why Bitcoin still has a 10x to go before it’s “no longer early,” and how to keep calm in the noisiest market on earth.
We talk about:
- Why now is the best time to buy BTC
- Why he thinks the Crypto industry will go to 1 trillion dollars
- How Bitwise is sophisticated on the inside and simple on the outside to help people invest in Crypto
- Why student should not stress about their major
- How he writes his CFO memos while running
- How crypto will be more important in the future than it is today
- Why trading Alpha is a fake story
- Why is 90% of his portfolio is in Bitcoin or an index of the of the top assets
- How he thinks there's going to be a DeFi renaissance that's significantly bigger than most people think.
And much, much more…
Out this week!

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Why is SUI the best L1 blockchain out there?
@b1ackd0g says SUI is not only the fastest for end users, but also the fastest for developers to start building, iterate, and deploy. And with @WalrusProtocol providing persistent storage (the “disk” other blockchains lack), developers can create richer, more capable applications – the kind you’d expect from your phone or modern cloud services, but on-chain.
It’s about giving builders the full stack to deliver real value. That’s the difference.
@Mysten_Labs @SuiNetwork
37.51K
Invisible Web3: How Mythical is Bringing Millions into Polkadot Without Saying ‘Blockchain’
@johnwastaken, CEO of @playmythical, kept things simple on the 12th eps of DROPS: “When you go to pay with a credit card, do you ever think through what payment processor they’re using? No, you just swipe your card and go.”
And behind Mythical’s frictionless gameplay is @Polkadot, the invisible processor, making sure gamers never have to say “decentralisation” or “on-chain asset ownership.”
It’s about making those concepts irrelevant to their day-to-day experience, until they actually matter.
Imagine playing a game and having full control over in-game assets, without ever thinking about what blockchain powers it.
According to Linden, that’s the goal. “That’s what we want to do… a billion people using this tech without even realising it.”
Mythical’s move to Polkadot sets the stage
After leaving Ethereum, the studio migrated its Mythical Chain to Polkadot, launching the Mythos parachain. The switch gave Mythos access to Polkadot’s multi-core architecture, meaning more block space and faster processing for millions of in-game transactions.
It also leveraged Polkadot’s shared security, allowing Mythos to maintain decentralisation without running its own validator network, while benefiting from free data availability for higher bandwidth and in-built interoperability for connecting with other chains and ecosystems.
The result is infrastructure that’s scalable, low-cost, and resilient, which is exactly what a global gaming economy needs to grow.
That move is already paying off: Mythos drives millions of active wallets, over 3 million transactions daily, and serves as one of the largest gaming ecosystems now woven into Polkadot.
Frictionless Onboarding: The Trojan Horse of Web3 Gaming
In the last cycle, “play-to-earn” felt more like homework. From wallet creation, seed phrase storage, network selection, to monotonous gameplay, the joy in blockchain gaming was lost until Mythical flipped the script.
With @PlayNFLRivals (and now @FIFARivals), a player can open the app, start playing, trade items, and participate in a global marketplace, all without touching a crypto wallet interface. The blockchain layer, secured by Polkadot, does all the work in the background.
This results in lower drop-off, higher engagement, and monetisation that reaches players traditional in-app purchases can’t touch.
In NFL Rivals’ second year, integrating in-game trading boosted blockchain-related revenue from 20% to 65% of total revenue, in what is, to most players, a “web2 game.”
Why Polkadot Was the Missing Piece
Linden’s early blockchain experiments taught him that the Ethereum mainnet was too costly for gaming, and fully private sidechains lacked decentralisation.
Mythical wanted control over its own rules (through the Mythos DAO) and the security of a battle-tested network.
“Polkadot’s really one of the only… chains that could do both,” Linden explained. “We end up having effectively our own L1 as Mythos chain, secured by the Polkadot relay chain… the most secure.”
This hybrid model allows Mythical to keep transaction costs low, burn MYTH tokens with each transaction (creating deflationary pressure), and still have the governance flexibility required for a games-first economy.
All of this runs on Polkadot’s native $DOT token, which secures the relay chain and enables on-chain governance. In practice, it means every in-game trade on Mythos indirectly contributes to the broader Polkadot network.
The “Quick Trade” Breakthrough
Monetising non-paying users has always been difficult in any kind of gaming. Even really popular free-to-play titles only monetise about 5% of players directly.
Mythical’s answer is “Quick Trade” — an in-game system where players can swap assets instantly, often across multiple steps in the background.
A kid in Argentina can trade for a Messi card by giving up three other assets, which might fulfil bids from players on three different continents. Each step earns transaction fees for Mythical, without ever showing a crypto wallet screen.
In markets such as Africa, where $20 can buy a week of groceries, this creates real earning potential for players who have never spent money in a game before, and, most importantly, it does it without breaking immersion.
Why “Invisible Web3” Wins
Web3 purists sometimes bristle at the idea of hiding the tech. But Linden sees invisibility as the only scalable path.
By removing crypto’s jargon and friction, Mythical reaches demographics other blockchain games never could, from teenagers in the U.S. to football fans in Africa.
And Polkadot benefits, too. Every trade, asset mint, and in-game economy transaction on Mythos adds real usage to the network — not speculative spikes, but sustained, daily activity from players who are there for the game, not the token chart.
It’s the kind of adoption narrative that sidesteps the usual “when mainstream?” debate. It’s happening right now, but you could miss it if you aren’t paying attention.
Why It Matters Now
Mythical’s “play, trade, forget blockchain” model is quietly scaling adoption. Polkadot’s ecosystem suddenly includes top-tier games and creators, not just crypto natives.
As Mythos expands with Pudgy Penguins (@PlayPudgyParty), Blankos Mobile (@PlayBlankos), and further Web3-native experiences, both players and Polkadot stand to win.
“What we want to be known for is… creating economic advantage to anyone in the ecosystem, and doing it through great games,”
👉If you enjoyed reading this excerpt, head over to When Shift Happens on YouTube or your favorite podcast platform to access the full convo.

11.99K
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