Playbook for building a legendary company: - Bring together an outlier team - Have that team come up with a novel and compelling insight - Turn that insight into a product or service offering and iterate that offering until it has a compelling value proposition - Turn that compelling value proposition into a unique one - Take all of those already hard ingredients and weave them into an economic engine that has a sustainable competitive advantage - Do all the above again and again, so the company can compound growth at scale None of these are easy. But if it was easy, everyone would do it.

The world is getting “flatter”