REKT went 4x in 30 days by creating their own category here's the exact playbook they used that @leonabboud_ is talking about: - coined "Brand Coin" - positioned as first in a new category instead of "another token" - founders built personal brands for 3+ years before launch (founder funnel) - hijacked IRL events - showed up everywhere WITHOUT sponsoring - arbitraged hot ecosystems - partnered with trending protocols when attention peaked - gave 5% company ownership to NFT holders - used buybacks from product sales to pump token - named their category in May, doubled down in July they took something ordinary (brown beer bottle strategy) and made it special by being first to NAME it every project does similar things but the first to package it with a memorable term wins did i miss something important from the video?