The top streaming services have invested billions in premium content, building up vast libraries that keep subscribers hooked. We were tempted to follow their lead, but that'd be too easy — anyone can succeed with that formula. So we asked ourselves: What if we built a streaming platform without investing anything at all? What if we didn’t focus on quality OR quantity? What would that look like? A couple of years ago the answer was CNN+, but that mysteriously failed. Today, the answer is Bee Minus — a platform with just enough content to get you to sign up and then forget about it for several billing cycles.