The least appealing creator to brands is the type of person that’s always calling other people out or pointing out the negatives in any given industry. It’s very easy to get sucked into this behavior, but remember: You’re here to inspire people, not to call out scammers all day. While accountability has its place, creators who build their entire brand around criticism and negativity often struggle to attract partnerships because brands want to associate with positive, solution-oriented voices.

Study the game. Get that bag.

Resist the urge