One of the hard lessons of leading a movement: if you are leading a movement and winning, you’ll have many obvious naysayers who oppose your values but winning also begets naysayers who would seemingly be allies or appear to be your tribe. The outer-rung of the movement can be your worst detractors, often privately and with malice, and they know enough to be strategically destructive to your cause. The only answer is to be louder, move faster and prove them wrong. This goes for companies, political movements and any narrative gaining momentum. Your greatest ally is speed. It’s the only way to build scale.