The difference between websites that grow and websites that flatline? They begin by seeing reality, not guessing at it. When someone asks how to get started with website optimization, I don’t point them to heatmaps or fancy experiments. I tell them to focus on two things. First, know exactly what’s happening on your site. Second, know why it’s happening. Most teams separate these answers by miles of confusion. Web Analytics shows you what the numbers say. How many people visit, where they come from, how long they stay, which pages hold attention, and which ones lose it. But progress never happens until you know why visitors do what they do. That’s where Surveys come in. You ask real people, in the moment, what they wanted, what got in their way, and what would have changed their mind. Most tools bury you in features, demo calls, and trial plans before you ever build this foundation. You get dashboards, but you don’t get direction. Everything else is secondary. When you start with Web Analytics and Surveys, you see the facts and you hear the story. At the same time. No technical setup. No guessing. No waiting for a report you might not even understand. Just clarity. That’s why we built Crazy Egg’s free plan around these two features. No credit card. No demo wall. Just the real answers, right away. The best teams don’t wait months to find out what’s working. They see what’s happening, hear from their users, and act. Most websites never get there. Now you can, today. Start with the only two tools that matter. See your website through real eyes, and stop guessing what to fix. Try it free, and get your first answer in minutes. If you want to build something that works, this is where you begin.