I've been reflecting on the information asymmetry that exists in company building. In narrative markets like internet media, venture capital, and traditional press, perception tends to dominate. In knowledge markets such as engineering and some academic and research fields, rigor takes precedence. Startups live at the intersection of both The most foundational skill of being a founder is translating the nuanced truths into stories that outsiders can connect with, without compromising the integrity of the work that insiders require to take it seriously.